Understanding Ad Watches: What are The Key Differences Between Pay Per View and Cost Per View?
As a marketer, one of the most important aspects of creating a successful campaign is choosing the right advertising model. Two of the most popular options are pay per view (PPV) and cost per view (CPV). While both models have their benefits, it’s important to understand the differences between them in order to choose the right one for your campaign. In this article, I’ll be discussing everything you need to know about ad watches, including the CPV formula, the largest expense for most campaigns, and how to calculate cost per view.
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