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Gen Z Cash Cows: The 13 Best Side Gigs for Teens and College Students – While still developing as consumers, Gen Z is already demonstrating their appetite for new technology items, health and wellness products, streetwear fashion and engagement with virtual platforms through gaming, nontraditional social media platforms and streaming content. Their spending habits also appear more considered and purpose-driven than prior generations at the same age. Overall, Gen Z’s financial force is hard to deny, and successfully catering to their preferences will be an important factor in business strategies for decades ahead. Their impact on industries is immense and still emerging as this generation comes into its own.