How AI Killed the Click … And What Brands Must Do Now
How AI Killed the Click … And What Brands Must Do Now – There’s a shift happening in the background of every marketing meeting right now, and it’s making some very powerful people nervous. We’re talking about brand executives at companies like Airbnb and Expedia … people who run billion-dollar advertising budgets … suddenly having to answer uncomfortable questions from analysts on earnings calls. Questions about whether their search traffic is going to survive the AI era.
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