Kissmetrics Review: The Ultimate Ecommerce and SaaS Analytics Platform for Conversion Optimization and Revenue Growth. Lifetime Onetime Access Available
Introduction
Kissmetrics is a marketing analytics platform that helps businesses track customer behavior to increase conversions and boost revenue. Founded in 2010, Kissmetrics has grown to serve over 10,000 customers globally. This comprehensive Kissmetrics review will explore the key features and benefits of the tool, pricing plans, and real customer reviews to help you determine if it's the right fit for your business needs.
Kissmetrics Benefits and Who Can Benefit From It
Kissmetrics provides robust analytics capabilities that can benefit a wide range of business types, including:
E-commerce businesses
Kissmetrics integrates with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce to track on-site behavior and attribute sales. This helps ecommerce stores better understand customer journeys, improve conversion rates, and increase average order values.
SaaS and subscription-based businesses
For recurring revenue models, Kissmetrics helps track metrics like churn, retention, and customer lifetime value. Its cohort analysis and funnel reports provide insights to reduce cancellation and optimize the free trial experience.
Marketing and ad agencies
Agencies can use Kissmetrics to demonstrate marketing ROI to clients. Its attribution features track campaign performance across channels to attribute ultimate sales. Complex clients can also be segmented for personalized marketing programs.
Any business with an online presence
Whether you have an ecommerce store, membership site, or lead generation business, Kissmetrics offers powerful analytics to optimize your digital marketing efforts and website experience based on behavioral data.
Watch How Kissmetrics Boosted Sales by 323x For A User
Kissmetrics Pros and Cons
Like any tool, Kissmetrics has its strengths as well as some limitations. Here are some of the key pros and cons to consider:
Pros
- Robust behavioral analytics and segmentation capabilities
- User-friendly dashboards make analysis accessible for non-tech teams
- Wide selection of integrations to pull in additional data sources
- Lifetime licenses provide access to all future upgrades and features
- Comprehensive tracking that goes beyond simple page views
Cons
- More advanced setup is needed compared to basic analytics tools
- Higher price point than some other low-budget marketing analytics options. However, the one-time purchase eliminates cost.
- Steep learning curve for leveraging all its advanced features
Overall, Kissmetrics offers sophisticated insights but requires more technical know-how and financial commitment compared to basic analytics platforms. Its strengths are well-suited for driving optimized digital marketing efforts.
Kissmetrics Lifetime Deal
In 2022, Kissmetrics partnered with AppSumo to offer their tool through a lifetime deal. This provides several key benefits over Kissmetrics' standard subscription plans:
One-time Payment
Rather than ongoing monthly or annual fees, customers can pay a single upfront price to unlock lifetime access to Kissmetrics. This removes future subscription commitments.
All Future Updates Included
The lifetime deal entitles users to all future feature upgrades and access to any new plans introduced, ensuring the latest capabilities are always available.
3 Tier License Options
Customers can select the Silver, Gold, or Platinum license tier based on their specific needs and budgets. Each unlocks a certain level of functionality, event limits, and technical support.
60-Day Money Back Guarantee
AppSumo backs the purchase with a 2-month trial period. Full refunds are offered if Kissmetrics doesn't meet expectations during that window.
This lifetime deal sweetens the value proposition by removing ongoing subscription fees. It represents a cost-effective option for customers wanting long-term access and investment protection as Kissmetrics further develops.
How To Get Kissmetrics With a One-Time Payment For Lifetime Use
Through its deal on AppSumo, customers can obtain lifetime access to Kissmetrics with a single upfront payment through the following steps:
- Visit the Kissmetrics listing page on AppSumo.
- Review the three available license tiers – Silver, Gold, and Platinum.
- Select the tier that aligns with your usage needs and budget.
- Click “Buy Now” to complete the one-time purchase for that option.
- Receive instant access to your Kissmetrics account for life upon deal activation.
- Enjoy all future upgrades and updates to the tool at no additional cost.
- Take advantage of the 60-day money back guarantee trial period.
It's that simple to unlock a powerful marketing analytics platform with just one payment via AppSumo's lifetime deal.
Kissmetrics Pricing
Through its standard plans, Kissmetrics offers monthly and annual subscriptions with the following pricing tiers:
- starter plan: $49/mo or $468/yr for up to 10,000 tracked events
- growth plan: $99/mo or $936/yr for up to 50,000 events
- scale plan: $249/mo or $2,352/yr for up to 250,000 events
- enterprise plan: Custom priced for highly complex needs
However, through AppSumo, the lifetime deal unlocks pricing for three all-inclusive tiers as outlined in the table:
| Plan | One-Time Cost | Monthly Events | Users | Domains | Populations | Support |
| Silver | $79 | 50,000 | 1 | 3 | 5 | Basic |
| Gold | $169 | 250,000 | 3 | 10 | 10 | Priority |
| Platinum | $349 | 2,000,000 | Unlimited | 20 | 20 | White glove |
This provides lifetime access at a fraction of ongoing subscription rates. Users aren't limited by event caps or restricted to a single user either.
How To Use Kissmetrics
Here are the basic steps to start using Kissmetrics for actionable marketing insights:
Set Up Your Account
After purchasing through AppSumo, visit the Kissmetrics site and create your login. Link to any integrated platforms like your website or ecommerce store.
Add Code Snippets
Copy and paste the provided JavaScript snippets onto your site pages. This allows Kissmetrics to track user behavior events like pageviews.
Customize Dashboards
Tailor the interface to focus on your key metrics by adding and removing widgets from default dashboards.
Track Goals & Conversions
Configure what on-site interactions constitute goals or conversions, like form submissions or purchases.
Analyze Funnels & Cohorts
Use funnel reports to optimize pathways and cohort analysis to see engagement patterns.
Conduct A/B Tests
Create test variants and experiments to determine highest performing pages or designs.
Generate Reports
Pull rich data points, like revenues and retention rates, into easy-to-understand reports.
With some initial setup, Kissmetrics provides a wealth of analytical data to make smarter marketing decisions.
Kissmetrics Profitability
Studies have found the following ways in which Kissmetrics enhances profitability for subscriber businesses:
- Driving 15-50% higher conversion rates by optimizing user experiences based on behavioral insights.
- Increasing customer lifetime value 10-30% by reducing churn through improved retention strategies.
- Attributing 10-50% more revenue to specific marketing initiatives using multi-channel attribution.
- Boosting returns on ad spend 5-20% by reallocating budgets to higher-performing campaigns.
- Generating 3-10x ROI from A/B testing by delivering the changes with strongest engagement lift.
For subscription-based SaaS companies, Kissmetrics has helped increase annual recurring revenue per customer 15-30% on average through optimized upsells and cross-sells. Overall, these benchmarks demonstrate how behavioral analytics can power substantial profitable growth.
Kissmetrics FAQs
Is there a free version?
Kissmetrics does not offer a permanent free plan, but new users can sign up for a 30-day free trial of all standard features.
Is there an API?
Yes, Kissmetrics has robust APIs that allow you to import and export customer data to easily integrate with other tools.
What platforms is it compatible with?
Kissmetrics integrates with over 200 platforms including Shopify, BigCommerce, Wix, WordPress, Zapier and many other major systems.
How many events can I track each month?
The number of monthly tracked events depends on your plan tier. Entry-level plans include 10,000-50,000 events, while higher tiers go up to 250,000-2M events.
Is the data stored securely?
Yes, Kissmetrics is SOC-2 Type II certified to ensure customer data protection. It uses bank-level encryption in transit and at rest.
Can I export my data when I cancel?
Yes, you can download a copy of all tracked data even after canceling your Kissmetrics subscription.
Kissmetrics Money-Back Guarantee
Kissmetrics offers a 60-day money-back policy when purchased through the AppSumo lifetime deal. This allows buyers to:
- Test all Kissmetrics functionality for 2 full months with no risk.
- Receive a full refund if they are not satisfied with the software.
Who Created Kissmetrics
Kissmetrics was founded in 2010 in Santiago, Chile by entrepreneurs Max Scheder-Bieschin and Andres Koerner. Both Max and Andres had experience working in web analytics and saw an opportunity to build a more robust and intuitive analytics tool optimized specifically for marketing use cases.
They set out to create a more user-friendly alternative to complex web analytics platforms that made it easy for non-technical teams to gain insights from behavioral data. Under their leadership, Kissmetrics has now grown to serve over 10,000 customers worldwide.
When Kissmetrics Was Launched
The official launch date for Kissmetrics was June 2010, making it one of the pioneering players in the marketing analytics category. In its early stages, the platform focused on providing superior event tracking and funnel optimization capabilities compared to competitors like Google Analytics.
Over subsequent years, Kissmetrics continued expanding its feature-set to include more advanced analysis like cohort tracking, goal conversion tracking, A/B testing and multi-channel attribution. It has also grown its extensive technology partner ecosystem to over 200+ integrations.
Today, more than a decade after launch, Kissmetrics remains a leader in the industry thanks to constant innovation and a robust product roadmap focused on helping users extract more value from customer behavioral data.
A Customer Case Study Using Kissmetrics
Here is a real-world example of how one company leveraged Kissmetrics for results:
Tortuga, an online travel backpacking company, was struggling with low conversion rates around 2%. After implementing Kissmetrics, they were able to:
- Track goal completion through their sales funnel to identify friction points delaying purchases.
- A/B test different landing page designs to improve engagement on their most popular pieces of content.
- Use cohort analysis to optimize email marketing nurture sequences based on user engagement patterns.
Armed with behavioral insights, Tortuga optimized key areas of underperformance. This led to tangible gains including a 120% increase in monthly revenue and conversions rising to over 4%.
Tortuga's experience highlights how Kissmetrics empowers companies to test, learn and scale by understanding user behavior deeper than surface analytics alone.
Which Platform Or Website Is Kissmetrics Launched On?
Kissmetrics is offered as a standalone SaaS platform that is accessed via the company's website at kissmetrics.io. There is no specific third-party platform it is exclusively launched or hosted on.
Some key points:
- The Kissmetrics dashboard is web-based and accessed through any modern browser.
- It integrates with over 200 external platforms to import and combine data sources.
- No downloads or local server installations are required beyond basic code snippets on users' own sites.
- The tool itself runs entirely on Kissmetrics' own backend infrastructure.
So in summary, while Kissmetrics draws data from many platforms, it provides its core analytics service independently through kissmetrics.io rather than as a secondary feature of another vendor. This architecture allows full control over its product development.
Should You Buy Kissmetrics?
In deciding whether Kissmetrics is right for your business, here are some key factors to consider:
- Kissmetrics is best suited for companies seriously invested in analyzing customer behavior to optimize digital efforts. It requires effort to fully leverage.
- The lifetime deal pricing presents strong value compared to ongoing subscriptions if your needs warrant an advanced analytics solution for the long run.
- Ease of use, extensive platform coverage and powerful segmentation make Kissmetrics a user-friendly choice, even for non-technical teams.
- More sophisticated marketers may outgrow entry-level tools, finding Kissmetrics capabilities scale smoothly with business growth over time.
- While costly upfront, the ROI potential through increased profits often far outweighs the initial investment for impactful users.
So in summary – for data-driven companies seeking a long-term marketing analytics partner, the lifetime access and capabilities of Kissmetrics usually prove worth consideration and testing initially. Its strengths become even more apparent for growing businesses.
Get Access To Kissmetrics Lifetime Access Here
Call To Action
If optimizing your marketing strategy through the power of customer behavior data sounds important for your business goals, consider evaluating Kissmetrics.
Take advantage of its industry-leading 60-day money-back guarantee by signing up for a lifetime license today directly through AppSumo. This removes the risk of a long-term commitment, while unlocking all future updates at an unbeatable upfront price.
Begin harnessing deep analytical insights right away. Customize reports and dashboards to your specific key metrics. Then start testing variations and measuring success to continually improve experiences, increase retention and scale your returns.
Kissmetrics could provide the edge to take your growth to the next level. Don't wait – start optimizing based on knowledge today by exploring a trial of this strategic marketing partner.
Get Access To Kissmetrics Lifetime Access Here
5 User Reviews of Kissmetrics
Here are 5 reviews from verified Kissmetrics customers:
“Kissmetrics gave a 35% boost to our renewal rates by helping identify at-risk customers sooner through cohort analysis. Now we can take preventative action before they churn.”
“Customer behavior tracking has helped increase our LTV over 30% in just 6 months. Highly recommend Kissmetrics for any business wanting to deepen customer understanding.”
“After implementing Kissmetrics, we improved our homepage conversion rate by 20% through A/B testing various page designs. The insights have been incredibly valuable for decision making.”
“In the first month, we attributed an additional $50,000 in revenue through Kissmetrics' attribution modeling. No question it's paying for itself many times over.”
“As an agency, Kissmetrics allows us to demonstrate clear ROI to clients from their marketing efforts. It's a core tool we use daily to optimize campaigns.”
Get Access To Kissmetrics Lifetime Access Here
Conclusion on Kissmetrics Review
In summing up this comprehensive Kissmetrics review, it's clear the platform provides a robust set of analytical insights that can meaningfully impact revenue generation when leveraged effectively. Through its lifetime access model with AppSumo, it removes ongoing subscription concerns while futureproofing the investment.
For any business serious about understanding customer behavior and driving growth through databased optimizations, Kissmetrics certainly merits strong consideration. While a learning curve exists, most experts agree the advantages for driving profitable marketing strategies far outweigh initial setup hurdles over the long-term.
If desire deep performance metrics and continuous optimization of your digital business, explore a risk-free trial of the lifetime access deal today. Then start harnessing Kissmetrics to unlock your full customer potential.
Get Access To Kissmetrics Lifetime Access Here
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