Let's look into the best eight ways you can improve engagement on your Facebook business page – all without spending any money.
It will be difficult for you to see a business that didn’t see the value in having a page on Facebook (more than 60 million businesses have Facebook pages).
A Facebook page allows you to tell your brand story, establish relationships with customers, and complete business goals – it’s a win for you.
So here, we are looking at eight ways you can improve engagement with your Facebook business page, without spending any money.
1. Upload Native Videos to Facebook Directly:
Try to post your content on Facebook, rather than posting on YouTube.
As your follower goes through your feed, the video will start playing automatically when you upload it natively from Facebook – it will be attractive to their eyes and before they know it, they’re watching it.
The important thing is to make the video short.
Facebook videos with 30 seconds to 2 minutes have the most engagement, with the standard length falling in the range of 60 to 90 seconds.
Make your videos less than 2 minutes or at most 2 minutes.
2. Enhance and Setup Your Video Playlists:
Anytime you upload a video, make sure to add a description and a rich-keyword title, and also add tags to your video – this will boost the video’s chance of displaying in relevant feeds throughout Facebook.
Hence, as you begin to gather a collection of SEO-rich, native Facebook videos, gather them into playlists.
In that way, more related videos will continue to be displayed to the user after watching the first one.
Featuring your video is another way you will have more engagement and video views.
When you feature a video it will be placed on top of your Facebook page.
3. Do Live Video:
Take your videos to a high point by going live.
Anytime you go live, your followers will see your video move to the top of their news feeds on Facebook.
Also, people who have interacted with your page often or recently will be notified to let them know you are live!
The notification plus the boost in the news feed are a method for engagement!
The video will be shown on your Facebook page after your live broadcast is over.
You can then continue to foster it, stick it on your site, or share it on other social platforms.
4. See Facebook Insights for Data You Can Use:
The blueprints of social media are never one-size-fits-all.
Review your Facebook analytics at least once a month and note the content that your audience was most interested in.
Note, not only the subject but the setup.
Use the information as a guide for your ongoing Facebook plan.
It’s a clear signal of what your great audience wants – work to set up more content with similar lines.
5. Post Elegant Content:
Uploading exclusive content to Facebook is another way of making your followers give attention to your Facebook feed.
For instance, you can upload data from an upcoming case study or special discounts on Facebook or white paper before it’s published on your site.
Sharing unique content users won’t find anywhere else make your Facebook posts count. Advertise special discounts, flash sales, contests, etc.
6. Communicate and Engage In a Relevant Way:
It does not matter the social media platform you are using, communication is par for the course.
Whenever you get messages or comments, respond!
Provide guidance and wisdom when users ask questions, when they praise your brand, cheer them.
Try to do this all day in real-time as a good social media manager, (as much as your plan allows).
If you own a business that is into many things, put aside a given amount of time specially dedicated to social media – for a small business, a solid one hour or even half an hour a day can make a significant difference in managing social communication.
7. Mostly, Use The Content Generated By Users:
Whenever your business is referred to or tagged anywhere, it is nurtured for Facebook content.
Got a great Yelp review?
Point out and share it on Facebook.
Did someone post a unique photo of your business on Instagram?
Send the poster a direct message on Instagram, thank them, and ask for authorization to share it with photo credit on all your social platform channels.
Nine out of 10 will say yes, and they’ll love that you compliment them and also interact with them (if they’re not following you, this will most likely convince them to follow you).
Wherever and whenever a user reviews, tags, mentions, or positively writes about your brand, get the most use you can out of that content.
You can also encourage more content generated by users by hosting contests that require picture or video submissions relevant to your brand.
8. Use Animated Photos:
It’s a video file that plays technically in a continuous loop.
Practically, it looks like a still image with a lower piece of movement.
For instance, a picture of a woman at the beach with billows in the background, though the foreground is still.
Animated photos are huge eye-catchers and will hit the top in the Facebook news feed.
Stock photo websites like Shutterstock have a large library of animated photos you can use in your own Facebook posts to the next level!
Hurray! now you know how to boost your Facebook business page. go crush it!