Maximizing Email List Retargeting: Strategies for Reconnecting with Facebook Subscribers
Maximizing Email List Retargeting: Strategies for Reconnecting with Facebook Subscribers
Introduction
In digital marketing, the power of retargeting cannot be underestimated. It allows businesses to reconnect with potential customers who have already shown interest in their brand. Among the various retargeting platforms available, Facebook stands out as a powerhouse with its extensive user base and advanced targeting capabilities. By combining the power of email list retargeting with Facebook's advertising features, businesses can maximize their ROI and increase conversion rates.
In this article, we will delve into the strategies for maximizing email list retargeting on Facebook. We will explore the benefits of retargeting ads, the different types of custom audiences that can be created, and six reliable strategies that businesses can implement to improve their retargeting campaigns. Let's dive in!
The Power of Email List Retargeting on Facebook
Email list retargeting on Facebook allows businesses to reconnect with users who have already shown interest in their brand. This can be achieved by creating custom audiences based on various criteria, such as users who have shared their email, followed the business's Facebook page, interacted with the brand's app or website, or engaged with their Instagram page.
Retargeting ads have several advantages over other types of ads. Firstly, they allow businesses to connect with warm audiences who are already familiar with the brand, increasing the likelihood of engagement and conversions. Secondly, retargeting ads can result in higher conversion rates and lower cost-per-click averages. Finally, retargeting ads enable businesses to create more complex and well-targeted ad funnels, which are more likely to convert.
Six Strategies for Maximizing Email List Retargeting on Facebook
Strategy 1: Creating a Non-Rushed Sales Funnel
When it comes to retargeting, it's important to remember that most users won't convert the first time they see an ad. A non-rushed sales funnel allows businesses to guide users through different stages of the funnel with retargeted ads. This strategy starts with a brand awareness ad to introduce the audience to the brand. Then, a retargeting campaign can be launched to show ads to users who have engaged with the previous ad.
To execute this strategy effectively, businesses can use video ads as the first ad to tell their brand's story. A custom audience can be created based on users who have watched at least half of the video, indicating strong interest. This custom audience can be retargeted with ads containing more offers to entice them to click. Additionally, businesses can create custom audiences based on users who have engaged with collection ads, showing them specific products.
Strategy 2: Showing Customers Items They Loved
One effective retargeting strategy is to show customers items they have previously shown interest in. When users have visited different product pages or added items to their cart, their purchase intent is high. By retargeting these users with dynamic ads and custom audiences, businesses can remind them of the products they loved and offer discounts or incentives to encourage them to make a purchase.
To execute this strategy, businesses can use dynamic ads that automatically show users the products they have previously viewed or added to their cart. By excluding users who have already made a purchase, businesses can focus their retargeting efforts on those who are most likely to convert. Offering discounts or free samples can further incentivize these users to complete their purchase.
Strategy 3: Re-engaging Lost Customers
Retargeting campaigns can be a powerful tool for re-engaging lost customers. These are customers who haven't made a purchase or engaged with the brand within a certain period of time. By specifically targeting these users with retargeting campaigns, businesses can remind them of their previous engagement and entice them to return.
To execute this strategy, businesses can create a custom audience using their email list of inactive customers. By excluding users who have recently engaged or made a purchase, businesses can focus on re-engaging those who have been inactive for a longer period of time. Using personalized and enticing ad copy, businesses can remind these customers of the value they offer and encourage them to take action.
Strategy 4: Reminding Customers of Abandoned Carts
Cart abandonment is a common challenge for many businesses. Retargeting campaigns can help businesses recover abandoned carts by targeting users who have added items to their cart but haven't completed the purchase. By offering discounts or incentives, businesses can encourage these users to revisit their carts and complete the checkout process.
To execute this strategy, businesses can create a custom audience based on users who have visited the cart page but haven't seen the order confirmation page. By excluding users who have already made a purchase, businesses can focus their retargeting efforts on those who are most likely to convert. Offering introductory offers or free shipping can help persuade users to complete their purchase.
Strategy 5: The “Achievement Unlocked” Strategy
For businesses with mobile apps, retargeting can be an effective strategy to move users through the digital sales funnel. By targeting users who have viewed specific products, businesses can show them the same products again to encourage them to make a purchase. Additionally, businesses can target their most active users or those who have made the most purchases with exclusive offers.
To execute this strategy, businesses can create retargeting campaigns based on in-app activity. For example, if a user has viewed a product but not converted, they can be shown the same product again. This strategy can be particularly effective for upselling or promoting higher-level services or products. By offering exclusive offers or early access to sales or new releases, businesses can incentivize users to make a purchase.
Strategy 6: Sequencing Ads
In some cases, a single retargeting ad may not be enough to convert a user. Sequencing ads can be an effective strategy to show users a series of ads in a specific order to increase exposure and familiarity with the brand. By setting specific time windows for each ad in the sequence, businesses can ensure that users see the ads in the intended order.
To execute this strategy, businesses can create retargeting campaigns for different timelines. For example, the first set of ads can focus on selling a subscription or a higher-level service, while the next set can offer a one-time sale or a limited-time discount. By prioritizing high-value sales and strategically sequencing the ads, businesses can increase the likelihood of conversions.
Conclusion
Maximizing email list retargeting on Facebook is a powerful strategy for businesses to reconnect with potential customers and increase conversions. By implementing the six strategies outlined in this article, businesses can create effective retargeting campaigns that resonate with their audience and drive results.
Whether it's creating a non-rushed sales funnel, showing customers items they loved, re-engaging lost customers, reminding customers of abandoned carts, using the “achievement unlocked” strategy, or sequencing ads, businesses can leverage the power of retargeting to maximize their ROI and increase conversion rates. So, get started today and take your retargeting campaigns to the next level on Facebook!