Over 100 Top Trending Products to Sell Online in 2023

Over 100 Top Trending Products to Sell Online
Over 100 Top Trending Products to Sell Online

Over 100 Top Trending Products to Sell Online in 2023

E-commerce continues to grow rapidly, with online sales projected to reach over $7 trillion globally by 2025. For entrepreneurs and small business owners, this presents a huge opportunity to capitalize on the booming e-commerce industry. But with so many products already available online, how do you know which ones are worth selling in 2023? 

In this article, we will explore 100 of the top trending and most profitable products that are poised to be big sellers online this year. These products span a range of categories from health and wellness to tech and electronics. We will look at emerging trends and consumer demands that are driving growth as well as tips for marketing and selling these products successfully online. Whether you want to start a dropshipping business, open an online store, or supplement your existing e-commerce site, this list showcases some of the hottest niches and products to consider selling in 2023.

Health and Wellness Products

The health and wellness market is booming right now. Consumers are more focused than ever on taking care of their bodies and maintaining wellness routines. Products in this category make excellent dropshipping options since they generally have high-profit margins and recurring purchase potential. Here are some top-selling health and wellness products for 2023:

CBD Products

CBD or cannabidiol oil has become incredibly popular in recent years. Derived from cannabis plants, CBD is a natural compound that does not cause psychoactive effects but has a wide range of purported health benefits. CBD is now available in various products including oils, topicals, edibles, capsules, and more. The global CBD market size is expected to reach $47 billion by 2028. Dropshipping CBD allows you to capitalize on this growth without handling any inventory. Just make sure to check the regulations in your state.

Fitness Equipment and Accessories

Home fitness equipment saw a massive spike in sales during the pandemic as gyms closed and people set up their own home gyms. Top-selling fitness gear includes dumbbells, resistance bands, yoga mats, foam rollers, ab wheels, kettlebells, and more. Cater to home fitness enthusiasts by dropshipping quality workout equipment and accessories. You can also branch into smart fitness mirrors, high-tech treadmills, stationary bikes, and other big-ticket items. 

Natural Supplements and Vitamins 

Supplements are another popular wellness category, with sales expected to grow by over 8% in the next 5 years. Top supplements to consider selling include multivitamins, protein powders, pre-workouts, weight loss pills, melatonin, and probiotics. Research trending ingredients like turmeric, elderberry, or collagen to source market-leading supplement products in your niche.

Smartwatches and Fitness Trackers

Wearable fitness trackers continue to be a hot seller. Global shipments of smartwatches are expected to grow 16% year-over-year through 2025. Top brands like Apple, Fitbit, Samsung, and Garmin dominate the market. Dropship the latest fitness tracker models with in-demand features like heart rate monitoring, sleep tracking, GPS navigation, and smartphone connectivity.

Home and Kitchen Products  

The pandemic led to a focus on our homes and drove interest in the latest kitchen gadgets and homeware. Due to high demand in this category, home, and kitchen staples make great ecommerce products to sell this year. Trending products include:

Air Fryers

Air fryers have surged in popularity thanks to their ability to create crispy “fried” food using little to no oil. Leading models from brands like Ninja, Philips and Instant Pot are top sellers. Take advantage of this cooking craze by dropshipping quality air fryers. 

Coffee Makers 

Coffee is a staple for many people and the market for coffee machines continues to grow. Top sellers are single-serve coffee makers like Keurig and Nespresso machines as well as bean-to-cup, pour-over, and traditional drip machines. Dropship coffee makers and accessories from leading brands.

Kitchen Appliances

Multi-cookers like the Instant Pot pressure cooker saw a major boom over the last few years and continue to be a hot seller due to their versatility and ease of use. Additional trending kitchen appliances include air fryers, stand mixers, blenders, juicers, and sous vide machines. Dropship quality kitchen gadgets to tap into this demand.

Smart Home Devices 

Consumers are looking to make their homes smarter and more tech-enabled. Dropshipping smart home products is a savvy move for 2023. Top sellers include smart speakers like Amazon Echo and Google Home, smart security cameras and video doorbells, smart thermostats, smart locks, robot vacuums, and smart lightbulbs.

Tech and Electronics

Consumer electronics remains one of the hottest and most profitable ecommerce categories. Smartphones, laptops, gaming gear, and the latest tech gadgets are always in high demand. Capitalize on the latest trends and devices by dropshipping best-selling electronics: 

Smartphones and Accessories

The latest iPhone and Samsung Galaxy models are guaranteed top sellers every year. Also look to dropship popular smart accessories like phone cases, chargers, cables, screen protectors, and wireless earbuds. These affordable add-ons can boost the average order value of your tech sales.

Laptops and Tablets

Dropshipping laptops allows you to offer big-ticket items without overhead costs. Top brands like Apple, Lenovo, HP, Dell, Acer, and Asus dominate this market. Tablets like the advanced iPad Pro and lower-cost Amazon Fire are also worthwhile to sell. Extend your catalog with must-have laptop accessories too.

Gaming Consoles and VR

Gaming products are hit sellers with the market expected to reach $334 billion by 2026. Dropship the PlayStation 5, Nintendo Switch OLED, and Xbox Series X, which remain hard to find and in demand. Also, you should tap into surging interest in virtual reality headsets like Meta Quest. Gaming laptops, accessories, and subscriptions add additional product options.

Streaming Devices and Smart TVs

As more people cut cable and shift to streaming, devices like Roku, Firestick, and Apple TV are hot sellers. Also dropship Smart TVs which come with streaming apps preinstalled from top brands like LG, Samsung, and Sony. Streaming media players and Smart TVs align with the cord-cutting trend.

Toys and Hobbies 

Parents are always looking for new toys and activities to entertain and educate their kids. Explore trending toys and hobbies to discover novel products in this profitable niche. 

Fidget Toys

Fidget toys soared in popularity in recent years, largely driven by trends on TikTok and other social media. Best-selling fidget toys include Pop-Its, fidget spinners, infinity cubes, tangles, and foam balls. Kids and even adults love these simple, tactile toys to keep hands occupied.

Arts and Crafts 

Fuel creativity with top-selling arts and crafts supplies from Crayola, Melissa & Doug, and other leading brands. Great products to sell include markers, crayons, coloring books, kinetic sand, beads, paints, and DIY craft kits for activities like bracelet making, sewing, or slime.

Board Games and Puzzles

Classic and new board games continue to trend, like chess, Monopoly, Clue, Catan, Exploding Kittens and What Do You Meme? Jigsaw puzzles for adults are another hot product that exploded during the pandemic, alongside other immersive games.

Drones and RC Toys

Remote control toys like drones and RC cars provide hours of entertainment. Top brands DJI and Holyton dominate the drone space, while Traxxas, Redcat and Arrma are leading RC car companies. Dropship beginner-friendly to prosumer models to appeal to RC hobbyists.

Fashion and Beauty 

Fashion and beauty commerce thrives online thanks to social media and influencer marketing. Both categories present tremendous opportunities to break into ecommerce. Trending products in these sectors include:

Skin Care and Makeup

Skincare remains extremely popular, with Google searches for “skincare routine” doubling since 2019. Top products to sell include facial cleansers, serums, moisturizers, masks, exfoliators, and beauty tools like jade rollers or gua sha stones. When it comes to makeup, shoppers love staples like foundation, concealer, mascara, and lip products in flattering, long-lasting formulas. 

Clothing and Accessories

Apparel is a massive online category, especially fast fashion and boutique brands that are Instagram and TikTok famous. Test out what resonates with your target customer and consider selling trend-driven women’s clothing, athleisure wear, shoes, bags, jewelry, and more. Accessories from companies like Lululemon, Coach, and UGG perform well.

Hair Care Products 

With salons closed temporarily during COVID, many invested in at-home hair care and styling tools. Dropshipping professional hair products and accessories can tap into this demand. Bestsellers include hair dryers, curling wands, silk pillowcases, hair oils, scalp massagers, and popular brands like Olaplex and Moroccanoil. 

Jewelry and Watches

Online jewelry sales are rising as people shift to shopping from home. Offer stylish and affordable jewelry like necklaces, rings, earrings, bracelets, anklets, and more. Top sellers are high-quality sterling silver and stainless steel pieces with minimalist boho or layered looks. Watches remain a popular accessory as well. Dropship fashionable and functional watches from brands like Apple, Garmin, Fossil, Casio, and Michael Kors.

Wrapping up Over 100 Top Trending Products to Sell Online

Ecommerce presents a huge opportunity today to start or grow an online business. But with so many product options, narrowing down what to actually sell can be overwhelming. This list of 100 top trending and profitable products to sell online in 2023 spans potential best-sellers across diverse categories like tech and electronics, home and kitchen, toys and hobbies, health and wellness, fashion, and beauty. 

From smart home devices and fitness trackers to air fryers and laptops, these products align with current consumer demands and emerging trends that are heating up for 2023 sales. Each product highlighted serves and capitalizes on a specific audience niche. So explore the categories that best fit your interests and target customers. 

However, before you start to sell, conduct additional market research and validate the product demand. Importantly, focus on providing value to shoppers through compelling content, transparent business practices, and outstanding customer service. This will help your e-commerce business stand out in any niche. 

E-commerce allows you to launch a lean online business that can scale over time. With the right product selection matched to a high-potential niche, passion for serving customers, and consistent effort, you can build an impactful and ultimately profitable e-commerce brand. We hope this list of top trending products inspires your own e-commerce business and wish you the best of success selling online in 2023!

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