How To Grow Followers On Pinterest In 2022

I have been inundated with many requests from people asking me How they can grow followers on Pinterest. And that is why I am writing this article to help them.

The high levels of user commitment are the best advantage of Pinterest. Pinterest can help you boost your business and give improvement to sales by combining all of its gains.

Pinterest is a lot of fun. Without a large and active following, it's rare to see success in boosting your products and earning more sales on the site.

Pinterest can influence buying habits and increase inbound leads.

Nevertheless, there are many simple tips you can apply to Grow Followers On Pinterest.

• Are you having a problem increasing your Pinterest audience base?

• Are you searching for an answer on how to Grow Followers On Pinterest?

• Are your Pinterest platforms not having the following you thought they would?

If these questions are in your mind, this blog will help you out. For ideas on how to Grow Followers On Pinterest, scroll down to read more:

Engage Yourself And Be Actively Involved:

Making friends with Smart Feed is another part of Pinterest's success. You will have more Pinterest followers when you beat the smart feed. Different ways of being active and engaging yourself on Pinterest are:

• Pin regularly
• Re-pin other's pin
• Re-pin from ‘Explore' and ‘Trending' pages

If you see ‘Board to Follow' in your feed, you should follow it if it's important to you. You can as well check the activity of your Pinterest and re-pin the pin of those that have pinned yours.

Be Mindful Of Who Is Using Pinterest:

Know about the people that use Pinterest the most. If you have a good Pinterest audience base, they would help you especially when you have competent content for your profile. 

Hence it's important to understand the Pinterest audience and also how you can be able to connect with them to gain more followers on Pinterest. Catch hold of the Millennials as being the active users of Pinterest.

Engage in popular and well-performed Pins:

See what is happening on the platform by browsing the Popular Feed. Put down popular ideas from there, consider the most common terms and take into consideration ways in which you could connect and apply these ideas to your content.

Consider re-pinning interesting content to one of your boards, follow the user or write a thought-full comment on it. Carrying out these actions always would increase your brand perception on the platform.

Don’t try to overdo it. There are possibilities that your comment can be flagged as spam when you post too much at once. Instead, you focus on writing a few authentic comments regularly.

Be A Member Of The Group Board And Make Use Of Them

Look for the top Pinterest boards accessible in your brand's niche. In the upper corner of the group board page search for a “Request to join” button if you want to join a group board. Most group board owners dodge putting this button not allowing an overwhelming number of requests.

If you want to join a group board that doesn't allow a request button, you can read the summary of the group board for guidance on how to send in a request, or you can even get in touch with the owner of the group board through a private message on Pinterest.

Upload a Fresh and Unique Content:

Uploading fresh and unique content regularly is one of the best ways to have more followers on Pinterest.

You must have in your mind that Pinterest prefers original content. Pinterest users come to the site to search for new inspiration and ideas.

Thus, while posting on Pinterest, make sure that your Pins are fresh and great. Don’t use stock photos much. In its place, Pinterest approve you emphasize any novelty elements so that the audience on Pinterest would get more elevated about your ideas.

Add Attractive Visuals:

It is seen that interesting pins implement better and have the following characteristics in common:

• Interesting
• Beautiful
• Actionable

Pinterest is a leading visual site. Thus, make sure that you use beautiful pictures on the platform. A few tips to remember for Pinterest pictures are:

• Use high-resolution images.
• Use attractive photos rather than quality product shots.
• Photos should not be too long.
• Try to display multiple product snapshots in one pin. Pinterest has seen that pins showing numerous products can take a different taste and spark interest. Try to use about four products per pin so that the users are not upset.
• Add vertical images rather than horizontal ones. Upright images would have a greater impact on users using Pinterest on their mobile phones.
• Use videos also and as well place short videos.

Include Detailed Descriptions:

When you add beautiful photos to your pins, it will grab much more attention. However, you should also have a motivating caption to keep that attention.

Add a short explanation for your pins in captions. Give information that would force users to want to know more about your brand and products. Observe other pins that are inspiring and effective in winning users to them.

You should make your pin explanation detailed. You can add up to 500 characters to your explanation. Pinterest instructs adding as many helpful details as you can in the description.

The first 50 to 60 characters are the crucial ones as they are expected to show in people's feeds. These characters matter the most. So, you should focus on adding the most important to your audience in the beginning characters of the description.

Add correctly your researched keywords when writing your explanation, along with a reason why you should learn more about your products as a Pinterest user.

You should use complete sentences as well, important keywords, and a call-to-action in your explanation. You should even feature action verbs in your Call-To-Action, such as see and shop, find and buy, so your visitors have an idea of what you want them to do next.

Use Hashtags And Keywords:

Make use of important hashtags and keywords in your captions. Pinterest is primarily a visual search engine; thus ensure that your content development should be in place.

Your explanation should be rich in keywords and include important hashtags so that they would show up in suitable searches. To find out the correct hashtags and keywords:

• Put some keywords in the search box and view its automatic suggestion.
• Keyword suggestions would pop up as they get shown on the search results.
• Look at the hashtag statistics and the suggestion about its usage.
• Search for a suitable hashtag in your niche and observe the tags and keywords that are used by the pinners.
• Check for the updating hashtags suitable in your category.

Include A Suitable Pinterest Board Name:

Enhance your Pinterest boards for search. Make sure your board names are specific and accurate and that best describe your content. Use important keywords in your board name and explanation. 

If possible, add applicable hashtags to your explanation. If you are not sure about the category of the board, look at the niches that would best suit in.

Image Source: Pinterest

Set Up a Board Based On-Board Sections:

Pinterest added Sections to arrange the various boards lately. Sections are used to organize pins on the platform. 

You can save your information on a single board, organize them into sections and find them easily when you want to test with them. If you want to stay organized, perform the following:

• Plan 
• Clear your boards and clean them always
• Organize your ideas

For instance, if you have a board niche such as Apparel, you can build individual sections for each kind of apparel now. This would make your brand's credibility go high. 

Your followers can then turn to the content of their choice. Make the sections detailed and use language that is better in keywords.

Image Source: Pinterest

Add Rich Pins:

Add rich pins if you wish to get more followers on Pinterest, as it adds additional details to your pin by the use of metadata taken from your site. Rich pins are the primary pin format that gives context ideas by providing extra data on the pin.

Rich pins are accessible as a free product to users on Pinterest. Easy recognition of a rich pin is extra details. 

Rich pins are of four types which comprise an article, product, app, and recipe pins you can add to your Pinterest account. Rich pins will show product availability information and price if your brand sells products. Article pins are the standard for bloggers and publishers as it shows a headline, author, and story description.

Image Source: Pinterest

Post Almost Every Time and Schedule Pins:

It takes a long time on Pinterest for content to be reached, unlike other social media sites. Pinterest posts have a quite greater lifespan. They could be displayed on users' feeds even months or weeks after it has been uploaded if they are important to the user's search. 

Thus, do not bombard your audience by posting numerous times on Pinterest. Focus on the quality of pins if you want to gain more followers on Pinterest. Broadcast pins steadily over a succeeding month.

Plan the pins, as it is always a better idea to stay before the calendar. Brands should distribute periodic content before any events or holidays for 45 days to obtain the best results. Some brands even distribute a few months' pins before special events.

By organizing pins, you would not lose the record of the pins. The pins would be advertised according to the dates you appoint them for without you logging in to the platform. This is very crucial to get more followers on Pinterest.

Grab The Pins On Holiday Or Major Events:

Holidays are days when social media platforms have much traffic. Pinners usually develop more activities on a holiday as viewers are much on those days.

Even on special events like Father's Day and Mother's Day, millions of users pin on the sites. During Christmas time, a good amount of pinners pins every year. Hence,  if you want to get more followers on Pinterest, you should get ready for the holiday season by creating plans on Pinterest Planner.

Image Source: Pinterest

Most people come for their life recreation ideas on Pinterest, ideas starting from major holidays and going to the seasonal ceremony. 

A Holiday Planner on Pinterest will help you to know how the different types of pins will go out on the site and be alert all boards are pinned to your brand posts regularly. There will be time given to you the time to sit, discover and explore how you plan your development on the platform.

So, get on to the holiday action. When you create on-brand content for unique events and holidays, share them on the platform using the right hashtags and keywords to get the best results, gaining more followers on Pinterest.

Add Follow Button:

An important way to have more followers on Pinterest is for you to add the Follow button. It's easy for your audience to follow your brand and streamline with the help of Follow Button.  

Install the button on different online places such as your site, newsletter, email signatures, or any other place on the website you think would be better for people to be attracted and follow your brand.

image source: softtechhub

Pinterest has an icon that would promote your Pinterest brand’s profile easily which people make use of in most cases. The icon is ensured that is linked to their brand's Pinterest account. This will attract followers from other places to your Pinterest account.

Search Pin Promotion:

Promoting your pin is one of the best ways to have more followers on Pinterest especially if you have many resources. Promoted pins increase publicity to a great extent. 

You can target a weak performance that you pin and make it reach new potential followers. Steps to begin Pinterest promotional pins are:

Step 1: Open a business account.

Step 2: Choose a pin to promote.

Step 3: Input text to pins.

Step 4: Set up a goal and also a URL.

Step 5: Choose a daily budget.

Step 6: Use the right keywords to target your audience.

Step 7: Track your progress.

Pinterest provides the option of paid broadcasting options, just like most other social media platforms. Promoted pins resemble any other pin on the platform. When you pay for the promoted pin for a particular audience, they however give you improved clarity.

Image Source: Pinterest

Promoted pins use a CPC (cost-per-click) model, which means that you pay whenever a visitor taps on your pin.

Once anyone taps on your promoted pin, you can direct them to where you want them to go. 

For example, you can forward them to your homepage, some promotional or sale items, or a page on your store.

Conclusion on How To Grow Followers On Pinterest:

With such a huge audience of active users on Pinterest, there's a great opportunity for you to engage with your followers on Pinterest and promote your content.

To ensure your topic gets seen, you need to begin some effective plan to build your followers.

With all the methods given in this article, you have got the idea of how-to-get followers on Pinterest and also reach a greater audience. These ways of getting more followers on Pinterest can be great work to consider during the basic stage of your Pinterest development. 

As the work progresses, it gets easier. As your followers on Pinterest grow, you will expertise in your category and even establish more trustworthiness. So, get set to gain more followers on Pinterest.