The Best Times To Publish Your Post On Social Media In 2022
Social media might seem to be a platform to post about whatever's on your mind and whenever you have the urge to freely. But businesses need to take a more outstanding approach when it comes to The Best Times To Publish Their Post On Social Media.
On the social media platform, every successful brand has a data-backed schedule to decide the best time and day to post. Even the most impressive posts on social media won't do your business any good if you don't upload them at the right time. To post during high-traffic times reduces the odds of catching your audience's delicate attention.
Luckily, we have researched and prepared the best social media platform timetables to put down your content and enhance your exposure/engagement.
Does The Best Times To publish your Post On Social Media Platforms even matter?
Is it worth the effort and time you use in creating it if nobody sees your post?
Some users on social media see it as fun when posting randomly for an hour. But if you are promoting your brand, business, or yourself on social media, your essential timing should be optimal.
The fact is, most of the audience you are targeting might not even see what you upload on social media. This is partly due to the much volume of posts and partially due to the social network's algorithms.
Algorithms assist a user's news feeds such that it looks interesting for them to have enough time on it. And these algorithms use engagement and source to decide which post will be important to which users. After posting the engagements it helps to determine your posts’ relevancy immediately.
Do We Have The Best Time To Post On Social Media Globally?
When thinking about the best time to post on social media, various factors come into play. Your target audience's behavior patterns and demographics play a huge role. Your brand’s product or service, and the industry you operate in have a wide impact. Social media runs on a 24/7 schedule, and the time zones of the audience you target are of utmost importance.
Most Preferred Time To Post On Facebook
Facebook is widely known as the ‘King of Social Media.'and the time zones of the audience you target are of utmost importance.
In 2021, Facebook registered whopping daily active users of about 1.8 billion, and this number is increasing every single day.
Is this a chance for you to think to elevate your engagement as a brand in a hidden form? Well, it's more than that actually.
Facebook has been one of the most effective social media channels, which it is still and will always be one of the most effective social media channels to promote businesses and generate quality leads that matters a lot.
No matter how fascinating your content is, your average organic reach would be close to 6.4% of the page's likes. Now, that's a wide numeric difference.
If you look deeply into some time considerations, your Facebook posts will offer a way better audience engagement than they ever did. This is what you need to know:
When Is The Most preferred Time To Post On Facebook?
9 A.M. is the best time to post on Facebook being the average time, for higher visibility as people just begin with their work and tend to go online.
The early afternoon between 1 P.M. and 3 PM.. is when Facebook observed its highest climax traffic as folks turned to their lunch break.
At 1 P.M. posting will get you the most shares, while at 3 P.M. publishing will give you the most clicks.
On Sunday, The Best Time To Post On Facebook:
9 A.M. and 10 A.M is the climax hours to post on Sunday. The activity drops gradually after that, remaining very low from 2 P.M. onwards only to catch up with the pace the next day.
On Monday, The Best Time To Post On Facebook:
On a Monday morning, the activities on Facebook start rising slowly from 2 A.M. onwards until it reaches the climax from 9 A.M. to 11 A.M. However, avoid posting in the time frame of 9 P.M. to 1 A.M. due to low activity rates.
On Tuesday, The Best Time To Post On Facebook:
The climax posting time on Facebook being Tuesday does not vary much more than Monday, with the time of peak hours extending from 9 A.M. to 1 P.M.
On Wednesday, The Best Time To Post On Facebook:
It is considered the best day to post on Facebook is Wednesday as the audience activities remain high beginning from 9 A.M. till 5 P.M.
On Thursday, The Best Time To Post On Facebook:
After Wednesday, Thursday is considered the perfect day to post on Facebook as the Facebook audience becomes most active at 11 A.M. The chances of engagement are somewhat high between 8 A.M. to 4 P.M. considering other timings of the day.
On Friday, The Best Time To Post On Facebook:
The way the activity on Facebook rises on Friday has rated at the same levels as on Tuesday and Wednesday. Facebook activity reaches its climax between the time frame of 9 A.M. and 1 P.M. on a Friday, with 10 P.M. and 1 A.M. being not a good time to post anything.
On Saturday, The Best Time To Post On Facebook:
The only time on Saturday when the audience activity is moderate is between 8 A.M. and 10 A.M. The opportunity for you to reach your target audience during these hours is still low. Therefore, it's advisable not to plan an important product release or launch an update on Saturday.
Summary Breakdown For Best Time To Post On Facebook Daily
| Days Of The Week | Best Time To Post On Facebook |
| Monday | 9 A.M. to 12 P.M. |
| Tuesday | 9 A.M. to 2 P.M. |
| Wednesday | 9 A.M. to 2 P.M. |
| Thursday | 11 A.M. to 12 P.M. |
| Friday | 9 A.M. to 2 P.M. |
| Saturday | 8 A.M. to 11 A.M. |
| Sunday | 9 A.M. to 11 P.M. |
The Best Days To Post On Facebook:
Wednesday, Thursday, Friday, and Saturday, which is closer to the weekend are considered the best days to post on Facebook.
The Worst Day To Post On Facebook:
As a Business-To-Business brand, Sunday is considered the worst day to post on Facebook as its interaction rates are low, and much fewer peak hours to post.
For Likes, The Best Time To Post On Facebook:
Facebook posts that are published on weekdays consisting of Wednesdays, Thursdays, and Fridays between 1 P.M. and 4 P.M. has more likes and engagement.
Best Time For You To Post Video On Facebook:
A view count on Facebook videos is up to 8 billion per day. Moreover, 62% of Facebook users are influenced by videos posted by the brand or business owners to make a purchasing decision.
12 P.M. and 1 P.M. is considered the best time to post a video on Facebook and is considered ideal as this time is when most people are likelier and on break to interact with their devices. Early in the morning is the second best time to post videos on Facebook, between the time frame of 9 A.M. and 11 A.M.
Best Time For you To Post On Instagram:
The secrets behind hashtags and its complicated algorithm is that Instagram isn't just recreation anymore; it has become a science. If you are one of those hopefuls that try to break into the icicle of Instagram stardom, you definitely would want to know how to use this social media platform in your favor.
Before you even dig into the art of following the right kind of people and framing captions, one of the vital components to gaining vital interactions to your posts is to know the best time of the day to upload on Instagram.
What Is The Best Time for you To Post On Instagram?
The time frame of 10 A.M. and 3 P.M. is the best time of the day to post on Instagram. However, the share of engagement you get depends also on the day of the week that you post.
Before work is the best time of the day to post on Instagram generally, during lunch; and after work. User engagement graph each day observes a different pattern, which is what you should know.
On Sunday, The Best Time For You To Post On Instagram:
On Instagram, the best time to post on sunday is between 9 A.M. and 3 P.M. However, the engagement rate is generally low on this day.
On Monday, The Best Time For You To Post On Instagram:
The climax hours to post on Instagram on Monday stays between the time frame of 11 A.M. to 1 P.M. A moderate engagement rate remains for almost 12 hours beginning from 8 A.M. to 8 P.M.
On Tuesday, The Best Time For You To Post On Instagram:
Tuesday is considered the best day to post on Instagram where the peak hours start from 11 A.M. till 3 P.M. With its lowest peak beginning at 10 P.M., the engagement rate keeps going low after that.
On Wednesday, The Best Time For You To Post On Instagram:
The next best day to post on Instagram is Wednesday after Tuesday, with a good amount of engagement experienced right from 8 A.M. to 9 P.M. The climax of engagement is reached between the time frame of 11 A.M. to 1 P.M.
On Thursday, The Best Time For You To Post On Instagram:
Thursday seems to be an excellent time to post on Instagram starting by 7 A.M., the peak is achieved between 1 hour only, 11 A.M. to 12 P.M., and decreases gradually afterward.
On Friday, The Best Time For You To Post On Instagram:
On Friday, to post on Instagram is similar to Monday and Wednesday, that is between the time frame of 11 A.M. to 1 P.M. The adequate amount of engagement stays for 2 hours prior to 11 A.M. and 2 hours after 1 P.M.
On Saturday, The Best Time For You To Post On Instagram:
Posting on Instagram on Saturday is not an eye-catching day for most individuals; this is a day to take some time off from social media for themselves and to rest. From 10 A.M. to 1 P.M, an adequate level of Instagram user engagement is observed.
The Best Day For You To Post On Instagram:
The best day to post on Instagram is Tuesday as the users remain engaged with several contents and active for almost 13 hours in the day from 8 A.M. to 9 P.M.
The Worst Day For You To Post On Instagram:
Sunday is mostly a fun day for Instagram users as it is the worst day to post on Instagram. You won't be able to engage with your target audience and adequately reach them on Sunday since they would love to have a rest on that day.
The Best Time For You To Post Reels On Instagram:
Reels on Instagram became a massive part of influencers' and brands’ content strategy in 2021. Uploading four to seven Reels a week is crucial to receive Instagram's user's attention. Consistently posting Reels, your content will be prioritised by Instagram, which will result to more engagement and increase your account's visibility.
However, to post four to seven Reels in a week at random times is not enough to increase your account's visibility. The Instagram algorithm favors your timing to post Reels as much as it tends to consistency. And that's the reason you need to be observant of the best time for you to post reels on Instagram.
Note: The timings marked with an asterisk (*) have shown a high magnitude of audience engagement.
| Days Of The Week | Best Time To Post Reels On Instagram |
| Monday | 5 A.M., 9 A.M., 9 P.M. |
| Tuesday | 1 A.M., 3 A.M., *8 A.M. |
| Wednesday | 6 A.M., 7 A.M., 10 P.M. |
| Thursday | 8 A.M., *11 A.M., 6 P.M. |
| Friday | *4 A.M., 12 P.M., 2 P.M. |
| Saturday | 10 A.M., 6 P.M., 7 P.M. |
| Sunday | 6 A.M., 7 A.M., 3 P.M. |
The Best Times For You To Post On IGTV:
IGTV, Instagram's long-form video feature provides Instagram users with a much capable and swifter video experience on their mobiles than any other social network.
On IGTV, the best time to post is Wednesday at 8 P.M. The next best time prevails all through the week, Monday to Thursday especially from 8 P.M. to 10 P.M. as users are on the hunt for some mind relaxation on social media after completing their work.
The Best Times For You To Post Instagram Story:
One-third out of the 500 million people who view Instagram Stories every day, mostly viewed the ones from brands. 47% of users in the U.S. according to Facebook agreed that Instagram Stories help them become “more certified in their interaction with the audience.” 39% of Instagrammers say after seeing their Instagram stories, they become more interested in a brand.
So, what time is the best to post an Instagram story for your brand?
Some points to keep in mind are:
- Don't restrict your stories to the “best times” since Instagram stories last for 24 hours.
- You can upload a story at any time of the day, even in the wee hours of the morning and including late-night hours. Your followers will see your stories the next morning in their feed.
- Archive and pin all your best stories also to your Highlights section so that on your profile, it remains visible even after 24 hours.
Instagram as a whole observes the most consistent engagement, Monday through Friday, 9 A.M. to 4 P.M. Before 6 A.M., engagement becomes lower every day and after 9 P.M. The optimal posting length should be One to Seven Stories.
On Instagram, The Best Time For You To Go Live:
The best way to create a strong relationship with your followers is by going live on Instagram. It also allows you to communicate and go live with those followers who have never talked to you before. Hence, when all your audience is free to join your live session it's important to go live so that a broad audience base can attend it.
From Monday to Friday it’s suggested to go live by 12 P.M. or from 7 P.M. to 9 P.M. When most people are on their lunch break it’s ideal to go live and after work hours also, as audience members tend to unwind and ease by scrolling through their feed.
For Your Brand On Instagram, Extract The Best Time To Post:
This article gives you a complete breakdown of audience demographics, the best time to post based on likes, sentiments, comment, and follower’s activity. Based on our audience preferences this will help you to strategize and plan your Instagram marketing precisely.
The Best Time For You To Post On TikTok:
On TikTok, if you grow a large audience base, your videos will be broadcast to a large number of viewers, which therefore means your video will get more shares, likes, and comments. You need to grow your followers first to make that happen, and for that, you will need the knowledge of the best time to post on TikTok.
At first, it may appear vague to you about the good times to post on TikTok, but when you have tried it out you will start to benefit! From reaching a new busy market to seeing actual growth in likes, followers, and engagements, your trick to achieving your best TikTokkers engagement can all be fulfilled by knowing when to post on TikTok.
You will also observe a rapid increase in your follower count when you understand the good times to post on TikTok and frame your posting schedule around it.
When To Post On TikTok?
The best time prevails almost throughout the week to post on TikTok, right from when people wake up and go through their phones before getting ready for the day.
Posts with a high level of engagement are to be rewarded by a designed TikTok algorithm. The better the chances of your post getting displayed on your audience's “For You” page is as the result of the more engagement that you have. You need to post when your audience is likely to engage with your videos to achieve such a TikTok success.
On Monday, The Best Time For You To Post On TikTok:
The good times to post on TikTok on Monday are before work hours, 6 A.M. and 10 A.M., and time just before going to bed also (10 P.M.). It's important to know that users seem to stay up late on Mondays, sliding well into Tuesday early mornings.
On Tuesday, The Best Time For You To Post On TikTok:
On Tuesday 9 A.M. in the morning is the best time TikTok to post. This spot is especially considered high for engagement if you are to post on Tuesdays.
A not-too-high engagement rate also occurs at night from 2 A.M. to 4 A.M. on Tuesday, though! Such high demand with low competition makes an excellent chance for night owls!
On Wednesday, The Best Time For You To Post On TikTok:
The best times to post on TikTok on Wednesday is a couple of sweet morning spots (7 A.M., 8 A.M.) and at night (11 P.M.) where you generate the highest engagement for your TikTok videos.
On Thursday, The Best Time For You To Post On TikTok:
On a Thursday, TikTokkers usually sign off early and wake up earlier than any other day of the week as Friday remains in their mind. At 12 A.M. on Thursday, it is the best time to post on TikTok for engagement. 9 A.M. and 7 P.M are the next best times.
On Friday, The Best Time For You To Post On TikTok:
You should wake up early by 5 A.M. as it is the best time to post on TikTok on Friday if you don’t want to miss the highest engagement. The 1 P.M. and 3 P.M. afternoon spots are also best times to post on TikTok on Friday for nice engagement levels.
On Saturday, The Best Time For You To Post On TikTok:
Even on the weekends TikTok users continue to engage with the platform. You can either capture their attention at 11 A.M. in the morning. 7 P.M. or 8 P.M. being the evening hours, are also good times to post on TikTok on Saturday.
On Sunday, The Best Time For You To Post On TikTok:
As TikTokkers are gearing up for the workweek and wrapping up the weekend on a Sunday, their schedules slightly change from Saturday. On a Sunday the good time to post on TikTok to reach your users is early in the morning at 7 A.M., and 8 A.M. or during their time for lunch at 4 P.M.
Having these differences in mind will help you to put out better content by knowing the time to post on TikTok.
Summary Breakdown For When To Post On TikTok Daily
| Day Of The Week | Best Time To Post On TikTok Globally (in EST) |
| Monday | 6 A.M., 10 A.M., 10 P.M. |
| Tuesday | 2 A.M., 4 A.M., 9 A.M. |
| Wednesday | 7 A.M., 8 A.M., 11 P.M. |
| Thursday | 12 A.M., 9 A.M., 7 P.M. |
| Friday | 5 A.M., 1 P.M., 3 P.M. |
| Saturday | 11 A.M., 7 P.M., 8 P.M. |
| Sunday | 7 A.M., 8 A.M., 4 P.M. |
The Best Day For You To Post On TikTok:
Tuesday, Thursday, and Friday are the days the highest engagement on TikTok are encountered.
The Worst Day For You To Post On TikTok:
Sunday remains the worst day to post on TikTok due to the large number of users engaging with the network throughout the entire weekend vibes getting noticed within the audience.
On TikTok, When Is The Best Time For You To Post?
The three best times to post on TikTok globally are:
- Tuesday 8 A.M.
- Thursday 11 P.M.
- Friday 4 A.M.
Each creator, influencer, or brand would have slightly varying broadcasting times as no audience is one-of-a-kind!
Your target audience’s interests, gender, geography, and age all play a part. So, if you are serious about determining when to post on TikTok and want to gain a jump on the competition, you should determine your best time to post on TikTok.
There are three methods how to determine what time to post on TikTok for your target audience, there are:
- Experiment with your posting times
- Benchmark your industry's best time for you to post on TikTok
- Switch to a pro account by using TikTok analytics
What’s Time Is The Best To Post On LinkedIn:
The perfect place to post about your company updates and your professional endeavors is LinkedIn. People go to LinkedIn getting to know about its employees, to find details about a brand, or finding out if they are hiring.
You can use LinkedIn to share white papers, to post and long-form articles with your professional network. It is important to update your LinkedIn followers at the right time; or else, you may miss a professional opportunity simply because you were not present in the right community at the right time.
Here is the best time to post on LinkedIn and wow the LinkedIn crowd with your content to coordinate with their busy professional schedules.
What Time Is The Best To Post On LinkedIn?
The best time to post on LinkedIn would line up with working hours since it’s all about professionalism
The early morning hours start right from 9 A.M. and afternoon hours until 5 P.M. observe excellent LinkedIn engagement since it's the start of most people's workday. Hence, people might be on a hunt for information and exciting news to bring up that day.
The Best Day To Post On LinkedIn:
The best days to post on LinkedIn are Wednesdays and Thursdays since it's mid-week, and people have gotten into the working groove seriously. Monday, Tuesday, and Friday observe nice user engagement.
The best chance of being seen these days is posting early in the morning and during work hours.
The Worst Day To Post On LinkedIn:
Avoid putting out content on LinkedIn on the weekends at all costs. During their off-work times, people won't likely care too much about your content with Sundays being the day that brings the least LinkedIn user engagement!
The Best Time To Post On Twitter:
“Less is more” might be a familiar expression to you. It also goes for Twitter as well. You need to zone your entire message in just 280 characters not to say that you should use Twitter less frequently than other social networks instead. But you are free to Tweet more often than you would on most social websites.
Twitter really is the platform that illustrates the concept of real-time communication of all the different social media channels available to us. Twitter gives brands an ideal platform to post snapshots and post updates of their brand activity since every day 500 million Tweets are sent out.
As you know the best time to post on Twitter give your Tweets the broadest audience exposure.
On Twitter, When Is The Best Time To Post?
Weekdays get the highest Twitter user engagement as it is a workweek-type of the network. Weekends generate the least Twitter engagement.
To behold maximum engagement on Twitter the best time to post is 9 A.M. on all days of the week.
On Tuesday, from 9 A.M. up to 1 P.M. Twitter observes an enormous amount of audience communication, up till 4 P.M. on Wednesdays up till 12 P.M. on Thursday and Friday, and up to 2 P.M. on Monday. During workdays, Twitter puts your Tweets in front of the lunch audience when you post at 12 P.M. on Twitter for the most bang for your buck.
When you Tweet during happy evening hours at 5 P.M. and 6 P.M. it also accumulates high engagement, as people check their feeds when they get off their work.
The Best Day For You To Post On Twitter:
Days matter too as it’s not only about the best time for you to post on Twitter. It's a little difficult to understand which is the best day for you to post on Twitter, as many users check it throughout the entire day. Weekdays provide more engagement as the majority of sources have shown that.
The best day for you to post on Twitter is Wednesday, which observes seven hours of climax engagement. Until 9 P.M. in the night, a significant amount of engagement still remains after that.
The Worst Day For You To Post On Twitter:
Weekends remain the worst day to post on Twitter since people from mid-Friday after 3 P.M. onwards start preparing for the weekend.
The Best Time For You To Post On YouTube:
In creating incredibly amazing videos, you invest a good amount of resources and time. On the platform, does your YouTube audience know that your video exists? Does your existing promotion strategy get the engagements it deserves?
The core aspect of promotion on YouTube is Distribution. Engaging content is a solid video marketing strategy presented to the right audience at the right times. That's where the best time for you to post on YouTube comes to help.
Below is a brief analysis of the best time for you to post on YouTube so as to gain some heavy high eye catching on your YouTube videos.
When Is The Best Time For You To Post On YouTube?
Generally, on YouTube, the best time for you to post on weekdays like Monday, Tuesday, and Wednesday is between 2 P.M. and 4 P.M. precisely. The most active internet time zone and densely populated are these afternoon hours. The highest YouTube traffic is from 7 P.M. in the evening to 10 P.M. at night, you might think it is too early.
YouTube will allow your video to be indexed is the reason for the best time for you to post on YouTube early, just as blog content is indexed by Google. They will end up in your audience's search results that way, when they open YouTube in their happy evening hours.
Hence, between 10 A.M. to 11 A.M is the best time for you to post on YouTube on weekends. Weekends differ as a lot of YouTube audiences remain active in the afternoon.
The Best Day For You To Post On YouTube:
As a brand, Thursdays and Fridays are the best days for you to post on YouTube. The best time to post on YouTube on Thursdays and Fridays is a slightly earlier time slot from 12 P.M. to 3 P.M.. The videos you post earlier the week on YouTube are seen to perform best on the weekends.
Below is a table listing the best time for you to post on YouTube according to the days of the week.
| Days Of The Week | Best Time For You To Post On YouTube |
| Monday | 2 P.M. to 4 P.M. |
| Tuesday | 2 P.M. to 4 P.M. |
| Wednesday | 2 P.M. to 4 P.M. |
| Thursday | 12 P.M. to 3 P.M. |
| Friday | 12 P.M. to 3 P.M. |
| avoid Saturday | 10 A.M. to 11 A.M. |
| Sunday | 10 A.M. to 11 A.M. |
The pattern above shows a large part of the YouTube audience's free time is concentrated on Thursday through Sunday.
Worst Day To Post On YouTube:
Mondays, Tuesdays, and Wednesdays being the early weekdays seem to be the worst days to post on YouTube. This can be because people have less free time to browse YouTube videos when they return to their work.
Best Time For You To Post On Reddit:
Reconsider your conviction if you think Reddit is a platform where gossipy folks randomly meet to enjoy some chatter.
Reddit is not a typical social media platform, and it doesn't like receiving frequent promotional posts from its users. Promoting your brand here and there on Reddit, their admins won't let you go wild in it. This community hates and relentlessly blocks any and every kind of spammer.
But, if you don't skip steps and post quality content on Reddit at the right time, you will surely increase your brand awareness. Knowing the best time to post on Reddit can tap into a massive engagement.
When Is The Best Time For You To Post On Reddit?
The best time for you to post on Reddit is when users are awake since most Reddit users are from the U.S. Post at your local time if you definitely want to reach the local traffic.
On Monday between 6 A.M. and 8 A.M. and on Saturday between 7 A.M. and 9 A.M. is the best time for you to post on Reddit. During the weekdays from 6 A.M. to 9 A.M., early morning is when the Reddit users are the most gossipy. On Sunday, Reddit users log in after 8 A.M. and stay there until noon.
The Best Day For You To Post On Reddit
Reddit content must be broadcast between Monday and Thursday in most cases. The highest during those days is the Reddit traffic because users are near their PC at work or home.
The Worst Day For You To Post On Reddit
Reddit is a platform where you need to think even more times before publishing anything. Hence, Reddit users usually use the platform after their work in the evening due to difficulty and drowsiness in concentrating on what's being discussed on the forum.
The Best Time For You To Post On Pinterest
An excellent platform for content marketing is Pinterest with it’s intensity and variety of ideas. If your audience is visual-based which most audiences are, you must maintain a spectacular Pinterest presence.
When you are working so hard on your blog pins and entries, you would want to pin them at the best possible times!
The results when someone checks their feed page on Pinterest, appear primarily chronological. The same happens when searching for a hashtag on Pinterest.
If you wish to have your pins shown at the top, for this reason, the best bet is for you to pin when your audience checks their Pinterest feed.
Pinterest gets to understand that the Pins are worthy enough and excellent for more Pinners to see when your followers see new pins, click or save them, including those who are not following you. This helps you get spotted on Pinterest!
Below is an analysis of the best time for you to post on Pinterest.
What Is The Best Time For You To Post On Pinterest?
The late hours of the day are the best times to post on Pinterest on Fridays and Saturdays from 8 P.M. to 11 P.M. with a peak reaching at 9 P.M. A decent time for getting your pins discovered is the middle of the night from 2 A.M. to 4 A.M.
The Best Day For You To Post On Pinterest:
Fridays and Saturdays are the two best days to post on Pinterest. This seems true because weekends are some of the abstract times to map out projects and people often plan their projects using Pinterest.
The Worst Time For You To Post On Pinterest:
Between 5 P.M. to 7 P.M. in the evening are among the worst times for you to post on Pinterest. The reason is that many pins require users to navigate away from the platform.
Key Points When You Are Looking For The Best Times To Post On Social Media:
Here are the consideration and key factors to consider when deciding the best time for you to post on your social profile for the maximum number of page views, comments, and social shares. Let's get started!
Your Aim For Posting On Social Media:
Your publishing setup should reflect what you eventually hope to achieve. Your aims to post can include making more people aware of your brand, increasing your number of followers, generating the maximum number of page views, increasing engagement in the comment sections, or selling your products or services.
Days Of The Week:
Part of the way audiences behave in using social media is on days of the week. If you target Business-To-Business customers, you might want to target them during work hours and work days. On the contrary, if Business-To-Customers is your ideal audience, you might want to target them during their breaks or on weekends, or during off-work hours.
Time Zones:
Time zones are significant when your target audience is not covered within your time boundaries. In such scenarios, your posting schedule should align with your audience's routine of using social media and time, not yours.
Posting Frequency:
The social algorithm might detect you as a spammer when you post too often and would stop favoring you ultimately, preventing your content from being displayed in front of your ideal audience. So that your feed does not look outdated you need to post regularly. Now, you decide between the two what's the sweet spot for you.
Industry:
The audience base you target, the type of social media post (images or videos), and your posting frequency, will be influenced by the industry you operate in as not every information can be conveyed through every format.
Routine And Audience Demographics:
When it comes to taking decisions about time zones, the audience demographic is critical. It's also wise to choose to research your target audience's social media usage behavior and occupations to know when they are most likely to be active on social media.
Competitors:
Publishing during climax activity hours, you might attempt to reach as many people as possible. But don’t forget that your competitors are also craving your audience's attention. In those hours when your audience is live, publish a note to increase your visibility, and your competitors are not posting to increase your visibility.
Algorithm:
Social media platforms work in a way that people tend to revisit them from time to time. Every platform on users' feeds has its own outstanding algorithm to rank posts. Some might rank just by the time of posting and the date, the number of engagements, or by considering both. If you have to strive on the platform, you need to follow its algorithm and adapt to it.
How To Determine The Best Time For You To Post On Social Media?
Suppose you wish to understand the best time for you to post on social media with millimeters of accuracy for your industry and audience, apart from the research presented here. You must follow the below procedures:
Evaluate From The Past:
The initial step in deciding the best time for you to post on social media platforms is an in-depth analysis of your past posts should be. This would give you a point to start, and as you move on with your social media journey, you can figure out things. Evaluating your past post performance with inbuilt post insights will become easier, provided by Instagram, TikTok, Facebook, etc.
Optimize And Test:
Every industry audience is the same. For different industry audiences to fulfill their purpose, they might want to become active at different times on social media. Hence, you would have to perform Split testing or A/B testing with your post times and weigh in the results of specific durability to see which times work better for the highest engagements from your most preferred audience.
Use Templates:
There is a personalized time for every brand to post on social media platforms, depending on several factors. Experimenting or Analyzing your past data at different times can seem irresistible. You only need to choose the time duration, and you will get several heat maps for the best time for you to post for impressions, likes, followers, etc. Not just that, these reports are customizable entirely as you can further go down and customize based on any parameter or audience demographics you wish to.
Schedule a Post To Never Miss Out On Attracting Your Audience's Attention
In viewing promotional posts every time, your audience would not be interested. At the same time, you can't completely cut out the posts that describe services to your audience or your products.
Make sure that you post the best content with a social media schedule in place at the correct times to meet your online aim and not bore your audience. Even when there’s no one by to post your content, you can set to automatic posting so that content continues to go out.